I'm James Brook, a product designer specialising in user interface and interaction design. With a background in graphic design and a degree in Graphic Arts & Design, I started out as a web designer at a small startup and have since spent years working across large organisations on a wide range of projects — from complex digital transformations to mobile apps and responsive web experiences.

I believe the best design outcomes come from close collaboration, a deep understanding of users and brand, and alignment with business goals. I use insights, data and feedback to inform every decision, and I leverage AI tools throughout the design process to explore ideas faster, test assumptions and push creative boundaries.

Combined with a design thinking approach and a strong foundation in interaction and visual design principles, this allows me to craft thoughtful, user-centred experiences that deliver real impact.